Introducing ‘Total, built by hike’ — Android refined to bring the next billion people onto Data
India has a population of 1.3B with 750M unique mobile users. Approx 350M are feature phone users with another 400M being smartphone users. With the data growth over the last 18–24 months we’ve seen the data users grow tremendously to 200M users. However, a massive gap still remains. Why aren’t all 400M users using data?
We asked ourselves. Why are the rest of the people not in this 200 million bracket? There are still many challenges that exist in the country to bring the remaining 1B online.
On top of that the entire experience of someone coming online is a very tedious 15–20 step process:
It was clear that to bring the next billion people online we would have to do something radically new. Could we take this 15–20 step funnel and collapse it into a few steps?
We think we’ve done it. Today we’re announcing a brand new product called ‘Total, built by hike’.
‘Total, built by hike’ is a refined version of Android targeted at simplifying the smartphone and internet experience for the next billion people. ‘Total’ lets users access essential services such as Messaging, News, Recharge and more even without an active data connection and paves the way for them to get on Data by providing packs at as low as Re. 1.
It has 4 key elements to it that combined together make the end to end experience extremely seamless:
1. News, Cricket, Recharge, Wallet & More < 1MB
2. Single Login for All Services
3. Works Without Data
4. Total Data Packs Starting at Re 1. Over 50% Cheaper than Market.
Over the last 6 months, Hike has worked extremely closely with telecom partners to enable the USSD Technology & Data Upsell on Total. Airtel, Vodafone, Aircel & BSNL are the telecom partners which cover over 42% of the telecom market.
See How Total Works
Chat on Total Without Data
UPI on Total Without Data
Get Rail Info on Total Without Data
Devices — Intex & Karbonn
Intex and Karbonn are the first Smartphone partners that will carry ‘Total, built by Hike’. Total will be available on 4 models across Intex & Karbonn. The devices with Total are:
- Intex Aqua Lions N1
- Intex Aqua Lions T1
- Intex Aqua Lions T1-Lite and
- Karbonn A40 Indian.
The devices are scheduled to hit the shelves starting 1st March 2018 starting at a price point of Rs 3,000.
Closing Thoughts
We’re excited by the potential of Total, built by hike to impact millions of people in India as well as other developing nations. ‘Total, built by hike’ propels digital inclusion and furthers the national agenda of financial inclusion as well as socio-economic progress. It works well for service providers as it gives them access to millions of people who can use their services offline.
To be one of the first to experience Total, built by Hike, and to know more, visit: gettotal.in
